Safeena Basmati Rice was launched by Amir Rice Mills (Pvt.) Ltd. with a bold vision — to become the premier rice brand, cherished and enjoyed by people around the world.This vision is built on a steadfast commitment to consistent quality and customer satisfaction with every purchase — a promise that lies at the heart of Amir Rice’s core values.Today, Safeena Basmati Rice stands among the largest-selling rice brands across modern trade outlets in Pakistan. Its growing international presence reflects Amir Rice’s dedication to delivering premium-quality rice to households around the globe.
OUR PRODUCTS
The Safeena Story
Customer Testimonials
INQUIRIES
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