AASONS Inc. was established in Canada in 2016 as an importer of premium quality basmati rice from Pakistan.

Over the years, AASONS Inc. introduced “SAFEENA” - a distinguished brand that stands at the pinnacle of quality in the realms of rice, specifically renowned for its exceptional offering:the 1121 Steam Premium Basmati Rice, 1121 Sella Premium Basmati Rice and Super Basmati Rice.

The hallmark of this brand lies in the remarkable grains of 1121 Premium Basmati Rice - grains that epitomize elegance through their remarkable double extra-long length. Cultivated with precision and nurtured by nature, these grains capture the essence of authentic basmati heritage while exemplifying a dedication to modern standards of purity and taste.