Safeena Basmati Rice was launched by Amir Rice Mills (Pvt) Ltd with a bold vision: to become the premier
rice brand, cherished and consumed by people around the globe. This vision is anchored in a steadfast commitments to delivering consistent quality and ensuring customer satisfaction with every purchase—a promise that lies at the
heart of Amir Rice Mills' business values.

Today, Safeena Basmati Rice is one of the largest-selling rice brands across modern trade outlets in Pakistan. Its international presence spans over the Globe, showcasing its commitment to delivering premium rice worldwide.