Safeena Basmati Rice was launched by Amir Rice Mills (Pvt.) Ltd. with a bold vision — to become Pakistan’s finest rice brand and a premium choice enjoyed by consumers worldwide. This vision is driven by an unwavering commitment to consistent quality and complete customer satisfaction with every purchase — a promise that remains at the core of Amir Rice’s values.
Today, Safeena Basmati Rice ranks among the top-selling rice brands in Pakistan’s modern retail and wholesale sector. Its expanding international footprint reflects Amir Rice’s dedication to delivering superior-quality basmati rice to households across the globe.
