Safeena Basmati Rice was launched by Amir Rice Mills (Pvt.) Ltd. with a bold vision — to become the premier rice brand, cherished and enjoyed by people across the globe. This vision is anchored in a steadfast commitment to consistent quality and customer satisfaction, values at the heart of Amir Rice Mills.
Today, Safeena is one of the largest-selling rice brands across modern trade outlets in Pakistan and continues to expand its international presence. More than just rice, Safeena represents aroma, taste, and the joy of sharing meals — bringing families together at home and around the world.
