The Safeena Story

Safeena Basmati Rice was launched by Amir Rice Mills (Pvt.) Ltd. with a bold vision: to become the premier
rice brand, cherished and consumed by people around the globe. This vision is anchored in a steadfast commitments to delivering consistent quality and ensuring customer satisfaction with every purchase, a promise that lies at the
heart of Amir Rice's business values.

Today, Safeena Basmati Rice is one of the largest-selling rice brands across modern trade outlets in Pakistan. Its international presence spans over the Globe, showcasing its commitment to delivering premium rice worldwide.

Safeena – A Legacy of Purity in Every Grain

International Brands

Safeena 1121 Steam Premium Basmati Rice

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Safeena 1121 Sella Premium Basmati Rice

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Local Brands

Safeena 1121 Steam Rice

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Safeena Pure Basmati Sella Rice

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Safeena Gold XXXL Basmati Rice

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Safeena 1121 Basmati White Rice

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Safeena 1121 Steam Basmati Rice

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Safeena 1121 Steam Short Grain

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Safeena PK 386 Steam Rice

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Safeena 1121 Steam Broken Rice

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Customer Testimonials

★★★★

This rice takes my cooking to the next level! My family loves the soft, fragrant grains.

Afifa Akbar
★★★★★

Har dafa perfect pakne wale chawal quality zabardast hai aur taste be

Cook Faizan
★★★★

Khaalis, taaza, aur khushbudar—jaise asal Basmati chawal hone chahiye

Madiha Naqvi
★★★★★

Yeh chawal meri presentation ko next level par le jate hain, me and my family is addicted we wont buy any chwal other than safeena

Aneela Ali Khan
★★★★★

Perfect for everyday meals and special occasions. The best Basmati rice I’ve tried!

Faitma Batool
★★★★

Pulao se lekar simple chawal tak, har dish ke liye best.

Hamza Haider
★★★★★

Incredible sushi experience with your rice, they got perfectly seasoned and were still intact.

Nikki Cole

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